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Curren’s first ever signature model is the perfection of
vulcanized performance skate shoes. To illustrate this, we’ll
create a brand level spoof campaign inspired by iconic
cologne ads with overexaggerated photos and videos that
obsess the product alongside Curren. To bring this tongue
and cheek campaign to life, we will be partnering with a
renowned director and photographer to make the Curren the
most desirable vulcanized skate shoe ever.